Word: two-door
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...meantime, the nation's fourth automaker, American Motors Corp., is making an even bolder play to increase showroom traffic. Despite the dismal sales climate, A.M.C. is bringing out a brand-new car. Called the Pacer, the new entry is a two-door subcompact aimed primarily at the urban market...
...awkward silence followed. It was broken only when the ex-Emperor protested, "We have served our people in war and peace." Minutes later, he was led out of his marble palace to a tiny blue two-door Volkswagen. The monarch who for years had been chauffeur-driven in a huge maroon Mercedes-Benz limousine could still not believe what was happening to him. "What? In there?" he asked incredulously. "Yes, in there," replied an officer courteously, as he pulled forward the front seat to enable his passenger to squeeze into the rear. As the auto pulled away, Haile Selassie turned...
...luxury along with fuel economy. More and more small cars now sport such features as velour upholstery, vinyl roofs, simulated-wood instrument panels, even chrome-plated grilles and hood ornaments. Such features are pushing prices up close to what drivers used to pay for big cars; a Plymouth Valiant two-door hardtop with all those features, plus three-speed windshield wipers, folding armrest and several other amenities, lists at the factory for about $3,500. Drivers are buying cars plain and fancy, low-and high-priced-anything, as long as it is small...
Wooing Whom? One reason, apparently, is that Detroit did not make its subcompacts quite good enough or cheap enough to win over the majority of import buyers. A stripped-down, two-door Vega, for example, sells for $2,091 (including federal excise tax and dealer preparation charges) and a Pinto for $1,944, v. $1,899 for the basic Volkswagen. The subcompacts, though, are small and cheap enough to attract many motorists who might buy bigger U.S.-made cars if they felt more flush, but whose desire for economy has been sharpened by the bite of the 1970 recession...
...basic list price of the Vega 2300 is $1,950, which (with federal excise tax and dealer preparation) comes out to $2,091 for a two-door sedan, $2,197 for a "hatchback" coupe, and $2,329 for a station wagon. Frequently requested options-such as automatic transmission ($111), deluxe interior ($125.95) and power steering ($95)-can rapidly raise the Vega's price to more than $2,500. The Pinto, which comes in only one model, a two-door sedan, is priced at $1,944, including federal excise tax and dealer preparation charges. Volkswagen's 60-h.p. basic...