Word: two-step
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Creating these special TIME 100 issues involves a two-step process. As Business editor Bill Saporito, who oversaw this chapter with executive editor Steve Koepp, puts it, "First we argue about who should be on the list; then we argue about who should write the stories." Here, a few of our selections...
While Reuther was a social activist, Hoffa focused on the exercise of power. The U.A.W. was organizing auto factories that had thousands of workers; Hoffa focused on small trucking companies with a simple two-step campaign. He would threaten to bomb employers' trucks if they didn't enroll in his union. Then he carried out the threat. It got results. His organizers took a cut of the dues and initiation fees of every new member. It was a franchise scheme that attracted Mafiosi and created a feudal structure of warlords...
Such ads are part of a tactical two-step by the G.O.P. While national figures like Gingrich and Senate majority leader Trent Lott remain temperate and judicious, party operatives are urging rank-and-file Republicans to exploit Clinton's troubles at will. "It's a good strategy, especially for Republican challengers," says G.O.P. pollster Glen Bolger. When the party ran ads linking Democratic incumbents to an embattled Bill Clinton in 1994, Bolger says, "it worked extremely well. It told voters that they could send a message to Clinton by defeating a Democrat in Congress. It might work again...
...Barbie song was a positive portrayal of women?)Instead I hear about the glories of strong, intelligent women from singers of both genders. Just picturing millions of other country music fans enjoying songs about these women is enough to send me racing to anywhere where people do the two-step...
Reiner also outlined the campaign's two-step plan which emphasizes first educating the public and then creating public policy tailored toward early childhood years...