Word: two-way
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Since the college market is a two-way business, with admissions officers trying to buy the best students and students trying to get the best deal, it's important that you scour the landscape for all possibilities. In some cases, you may find a better bargain far from home, on a campus that values geographic diversity; in others, you may find a steal right under your nose...
...with cash or food. Once there, they might sit in the focus rooms and chew gum for hours to test new flavors, or they might examine a fleet of new banana-seat bicycles and comment on the colors and styles. All the while, clients can view the testing through two-way mirrors. For one test, 35 children came in to sample 34 different juices. Hey, it pays to go to the experts...
...stock was a lofty $8.5 billion premium over TCI's market value. Or that Malone's cable-TV wires, which run through neighborhoods with 33 million homes (about a third of all U.S. households), were mostly a year or more away from the upgrades needed to carry two-way phone traffic. Or even that Malone's record as a visionary was far from shining--witness the collapse of his dream for a 500-channel universe, or the demise of his 1993 agreement to merge with Bell Atlantic. Mike Armstrong was looking...
Especially when the wolf still seems hungry. For Armstrong and Malone, who is spending $1.8 billion to ready TCI cables for two-way voice and data traffic, the future is virtually here--and it looks astonishingly lucrative. Malone sees an imminent convergence of TV, telephone and computer services--long the grail of digital thinkers--that will allow customers to access all three separately or at once, simply by aiming and clicking a hand-held device at a TV set. Of course, this convergence has seemed "imminent" to Malone for the past half-decade, but new technology--most of it based...
...their deal is approved, Malone and Armstrong hope the merger will be a kind of business Viagra for AT&T's famously languid corporate culture. The two say their merged companies could start phasing in these hot new services swiftly. About 25% of TCI's systems will have the capacity to carry two-way traffic by the end of this year, with 95% scheduled to be ready by the end of 2000. At the same time, AT&T plans to spend some $400 per household to install the digital set-top boxes that will serve as portals to high-speed...