Word: two
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Dates: during 1940-1949
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...Mediterranean twist. Billboards plug "la sosta piacevole" (freely: The Pause That Refreshes), a fleet of 200 yellow trucks pound along ancient Roman routes from the bottling centers, and deliverymen dressed in uniforms emblazoned with Coca-Cola's red patch trundle boxes into caffe bars and wineshops. In Venice, two motor launches (see cut) chug along the Grand Canal on delivery routes...
...know the pleasures of Coca-Cola, they are awe-stricken by the prospect. It has even been known to move an executive vice president to prayer. That happened to James F. Curtis, who said, before a bottlers' convention: "May Providence give us the . . . faith ... to serve those two billion customers who are only waiting for us to bring our product to them...
...two of the prizes (roundtrip plane rides to the North Pole and Venezuela) were nontransferable and Noone was afraid that if he should go ("I'd rather go to Richmond on a bus"), he would have to pay income tax on the cash value of the journeys. Deciding against $1,000 in knitwear, Noone asked the manufacturer for a cash settlement. He was offered...
Noone was particularly depressed about the nonarrival of two complete home gymnasiums, one of which he assigned to a neighborhood boys' club. Telegrams and registered letters seemed to have no effect on the manufacturer. He complained to the network, and parts of one gymnasium finally have begun trickling in. Worn out in the scramble to peddle his winnings, Noone took a dim view of the producers of the giveaway show, who had promised to cooperate in collecting the booty. Said he, glumly pondering his bonanza: "They get you into their offices and make you think they're giving...
...never will be." The council of Sweets's union, the Radio & Television Directors' Guild, unanimously passed a resolution condemning his "forced" resignation, because "a man's talent and ability should be the sole cri teria by which he is judged for employment." At the same time two other Guild members, Marx Loeb and George Zachary, were named as the new directors of Gangbusters and Counter...