Word: two
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Dates: during 2000-2009
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There are two kinds of celebrity crash. The first, like Tiger Woods' on Nov. 27, is accidental. You leave your house and drive your car into a tree, 911 is called, the authorities become involved, and the incident cannot be contained by the walls of your estate or the iron grip of your publicist. You give cryptic answers and implore the media (and cops) to respect your privacy. Anyone with further questions can see your official statement...
There are two kinds of celebrity crash because we now have two kinds of celebrity: attention controllers and attention seekers. Woods is an example of the former, whom you might also know as "people who are famous for actually doing things." Attention controllers' fame derives from some public competence; their private lives are used as complementary assets (setting the photo ops, selling the baby pics), but with tight boundaries...
...media crises like the one the golf champ faces after his single-car crash led to a multiwoman pileup of infidelity allegations. If Woods can persuade his wife Elin Nordegren not only to stick by him, but also to say in the presence of a large media outlet or two that she has forgiven her imperfect husband and that everyone else should feel free to do likewise, then resurrecting his image is easier than nine holes of putt-putt...
Movie phenomena are supposed to occur once in a blue moon, or a new one. Yet for the past couple of weeks, two films, released the same day, targeting similar demographics, have had folks cheering and sobbing and clogging the plexes. Everyone expected The Twilight Saga: New Moon to be a smash, and it has not disappointed, piling up nearly half a billion dollars in less than a fortnight. But few were prepared for The Blind Side. The movie, made for just $29 million, has flummoxed Hollywood by earning about $105 million. On Thursday and Sunday, it sold more tickets...
...Angela Merkel is thought to be mulling reinforcements to Germany's current deployment of 4,365, but she will wait until after an international conference on Afghanistan, set for late January in London, before announcing more resources. "The timeline is diminishing. European support will last for a year, maybe two," says Greg Austin, vice president of program development and rapid response at the EastWest Institute. "But in the long term, it is not sustainable for the U.S. and its NATO allies to bear the burden. There has to be a more hard-nosed diplomacy to mobilize neighboring countries. Countries like...