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Dates: during 2000-2009
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Pincus calls these the "golden mechanics." He learned them by trial and error, mainly while working on his two failed start-ups, Tribe.net and Supportsoft. He also has a behavioral psychologist on staff. Unlike traditional electronic games, which can't be changed much after they're shipped, Zynga's games constantly evolve in response to users' preferences, so they're more habit-forming. "They're making movies," he says of console-based-game creators. "What we're doing is more like weekly TV programming...
These offers are like ads, except that when you click on them, you're agreeing to try and then buy a company's service in exchange for game points. Sign up for a Netflix subscription, get two months free plus 100,000 points. Some players cancel as soon as they have the points. Other deals, like those that snagged Michelle, are shady. Michelle took a quiz that required her to enter her cell-phone number and a code. At some point during the exchange, there was supposed to be a notification that she was signing up for an SMS subscription...
...Tale of Two Priests" by Amy Sullivan details a schism closely related to political ideology [Nov. 16]. Yet these debates always fail to engage us Catholics who are libertarians. We believe the force of government only makes things worse, especially on issues like abortion that are not universally accepted as wrong. (Witness the government's failed war on drugs as an example.) Archbishop Raymond Burke's position is misguided. If abortion is your No. 1 issue, why make things worse for the unborn by getting government involved...
...Rebirth of the Middle" [Nov. 16]: Ramesh Ponnuru mentions Dede Scozzafava's support of gay marriage and reproductive choice as evidence that she not only is not a moderate Republican but also is to the left of many Democrats. Couldn't her support of those two issues be proof of libertarianism? The Libertarian Party believes there are particular places that the government does not belong, and anything connected to a citizen's sex life is among those places. My Republican and libertarian friends alike are for the freedom of Americans to make their own life choices...
That's when we thought about my college friend Ben Wu and his wife Kristin. They have a great house in a really nice town near San Francisco that's not all that different from the one we live in. They're good parents to two kids we really like. They share our thoughts and values about religion, education, discipline, family, home, competition, money and not taking things too seriously, and I know they'd love Laszlo as their own child once he was in their home. Besides, Ben was going to have to teach him how to play sports...