Word: twofers
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Late on Election Day last week, the message magicians who had brilliantly guided Bill Clinton's 1992 presidential campaign could hardly contain themselves. James Carville and Paul Begala predicted a "twofer": Governor Jim Florio, their horse in New Jersey, would coast to re-election, and politicians everywhere would learn the Big Lesson. "Florio shows you can do the hard things that have to be done ((like raising taxes)) and defeat an opponent who offers feel-good stuff ((like tax cuts))," Carville crowed...
...quarter-mile or so, it has almost as much bandwidth as fiber. They pointed out that by using fiber to bring the signal to within a few blocks of each home and coaxial cable to carry it the rest of the way, the cable companies could get a "twofer": they could throw away those cranky amplifiers (giving them a system that has more capacity and is easier to maintain) and get two-way interactivity almost cost- free...
...attractive to Perot's voters, like welfare reform, national service and campaign reform, have been designated high priorities by the President-elect. Welfare reform and national service could be costly, but Clinton says he can push the "big bucks" into the "out years." Campaign reform is even better, a twofer from God. "The Perot people share my view that the system is broke," he says. "Campaign-finance reform is part of the way to begin fixing it. We're gonna do it" -- and it costs nothing...
...political terms, a coattail campaign could be a twofer. Until now, Bush has testily sought to deflect his obvious lack of interest in domestic affairs by claiming he does indeed have a domestic policy -- while at the same time saying that those who think otherwise should blame obstructionist congressional Democrats, not him. "If you run against the 'Do Nothing' Congress, as Truman did in 1948," says Bond, "you can both lower expectations of your own plurality so you're not called a loser even if you win, and you can put the Democrats on the defensive. A non-coattail campaign...
...ghetto. Doubtless the G.O.P. would have exploited Dukakis' furlough policy if Horton were white. Yet the glee with which Bush's campaign team leaped upon the Horton affair belies its denials that it intended to tweak white prejudices. In Horton, Bush's staff found a potent symbolic twofer: a means by which to appeal to the legitimate issue of crime while simultaneously stirring racial fears...