Word: tycooning
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...Juan Trippe is a little cheeky on our part, given that Trippe was a renegade who took on the entire industry for the right to create cheaper fares, while Branson, founder of Virgin Airlines, is a renegade who...well, you get the idea. Branson is probably the most colorful tycoon of his generation, with a penchant for starting new businesses and crash-landing balloons...
...major step up for Mayer was entertainment tycoon Marcus Loew's reaching out to him as commanding officer of a new company merging Metro and Goldwyn, with Mayer soon adding his big M to the mix. He raised the contract system to a state of the art, using it to rule over a stable of stars who were legally bound to the company for years. In L.B.'s studio, with frail, dedicated lieutenant Irving Thalberg at his side, L.B. worked hard to project himself as a father figure to his extended family of stars, directors and producers...
...there is a third view of Rozelle espoused by those who watched him work: he was an iron-willed tycoon who created the business model for all of professional sports. In addition, he figured out a way to make the NFL far more valuable than other sports, including the national pastime, baseball. Rozelle recognized that a sporting event was more than a game--it was a valuable piece of programming. Such media moguls as Ted Turner and Rupert Murdoch have used that strategy to build entire networks. Rozelle, however, did them one better. In the long-winded discussions about...
...talent for dealing with megalomaniacs. Each year that Rozelle presided over the NFL, another owner published his autobiography explaining how he was the visionary behind the rise of pro football. Each year Rozelle laughed and let him enjoy his press. Rozelle seems to have been the sort of spectral tycoon who took his satisfaction in managing other people without their knowing...
...after leaving the shop, he is killed by an out-of-control car (the death is so overwhelmingly violent that you have to laugh). It turns out that Death himself has orchestrated Mr. Pitt's death so he can inhabit the young man's body. He next approaches communications tycoon William Parrish (Anthony Hopkins), Susan's father, and convinces him to be his guide on Earth in exchange for a postponed death...