Word: tylenols
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Memo to Yankoff: invest in Tylenol...
What comes in a green or blue box and has a big PM on it? If you guessed Excedrin PM, you're right. If you said Tylenol PM, you're also right. Bristol- Myers Squibb, which has been making Excedrin PM for 20 years, is not flattered by any similarity in the packaging of Johnson & Johnson's year-old Tylenol PM. Last year Bristol-Myers sued J & J for copying its design and obtained a preliminary injunction two weeks ago barring the firm from advertising or selling the Tylenol version. With about $60 million in annual sales, Tylenol has quickly...
...issue are not just the design, graphics and colors of the boxes but also the letters PM (for postmeridian, or afternoon). At stake is the fast-growing pain-killer-cum-sleep-aid segment of the $2.5 billion analgesic market. J & J maintains that its package prominently features the Tylenol name and that it had no intention of confusing consumers. The pills inside both bottles are sky blue and are available coated so that, unlike all the ongoing litigation, they're easy to swallow...
HAMILTON, Ohio--Officials at Wilson Junior High School here suspended a 14-year-old girl last week for giving two Tylenol capsules to a classmate with a headache...
Michelle, to whom Dana gave the Tylenol, accepted the suspension. Dana and her mother, Anne Wilkins, appealed the suspension to the Hamilton Board of Education, which then voted 3 to 2 to uphold the school's decision...