Word: tylenols
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Most Applauded Corporate Response to a Disaster. After seven people died from poisoned Tylenol in 1982, Johnson & Johnson Chairman James Burke quickly recalled 31 million bottles of the pain killer and offered a $100,000 reward for the culprit. His frank, decisive response won back customer loyalty, and is now a textbook case in public relations. Least applauded: Exxon's tar- footed response to its desecration of Alaska's shoreline...
Like ice packs. A few Band-Aids. A little Extra-Strength Tylenol...
...like a new drug company coming up with acompetitor for Tylenol," Light said. "They try itand see if it works...
...never had a "size" goal per se, although you do need critical mass to be one of the survivors. Service is going to be critical to how popular our product is. It takes a while for individual perceptions to wear off, but product after product -- not just Tylenol -- has gone through difficult periods of perception and changed fairly dramatically...
...next day, when Markowski returned to the center to sell more blood, he was arrested and charged with attempted murder. Los Angeles County District Attorney Ira Reiner calls Markowski's actions "the moral equivalent of the person who put poison in Tylenol." Reiner admits it will be difficult to prove Markowski intended to kill, but claims that the defendant's statements prove he acted "maliciously." "I know that AIDS can kill," Reiner quoted Markowski as saying, "but I was so hard up for money that I didn't give a damn...