Word: type
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Dates: during 1960-1969
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...differences are partly a matter of visual impact, mood and style. Book of Knowledge, printed in four-color offset, easily excels the others in use of bright, clear pictures, and its large type and short sentences make it brisk and readable. It approaches many major subjects with an enticing narrative open ing. World Book uses the smallest type of the four, which could bother younger students, but opens up its pages with skillful use of tables, sketches and boxes...
...sentences are short, relatively flat, but it covers more subjects than the other sets. Britannica has large type, the shortest, most oversimplified articles, the fewest illustrations and a dry factual style. Compton's writing is lively and it covers such child-intriguing topics as magic and fairies but more prosaic topics are often overdone. A child has to work through nine pages to learn about the U.S. Postal service...
Kidney Analyses. Among the 20 elements that Dr. Schroeder investigated as potential artificial pollutants, cadmium produced the most striking results. Rats given minute traces of cadmium salts in drinking water all their lives developed high blood pressure of a type remarkably similar to the human disease. More females than males developed the disease, but it was deadlier to the males; the animals developed fatty plaques in their aortas, and showed enlargement of the heart. When rats receiving cadmium were divided into two groups, 80% of those on soft water developed high blood pressure as against only 17% of those...
...highs on the New York Stock Exchange. As a group, domestic oil shares have weathered the market's decline this year and maintained their Jan. 1 prices. During the last quarter, mutual funds-which were net sellers of most stocks-bought petroleum shares more heavily than any other type...
Franchise Sagan is a Gallic Maugham who knows instinctively how deep to probe, what not to say, and when to quit. Her swift vignettes, like Maugham's, are the product of a far more complex and searching intelligence than cold type exposes, and her novels are like fragile sand dollars-elegant, delicate designs...