Word: typed
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Dates: during 1990-1999
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...specific type of shows--musicals, dramas, comedies--is favored, and there is no express requirement on the size of the cast...
...degeneration, glaucoma and cataracts. Others have been here before, of course. But because baby boomers are arriving in droves, these difficulties are getting an unprecedented amount of attention. Medical science has developed impressive techniques using lasers and corneal implants to correct vision defects. Some people, however, still need bigger type in order to read comfortably--and the publishing industry is coming to their rescue...
Until recently those titles, whether classics or current best sellers, have been available mainly in loan libraries. Vernon Ellickson, 83, is a typical large-type reader. A retired farmer with macular degeneration, Ellickson goes to the library in Decorah, Iowa, twice a week to pick out his favorite westerns and adventure books. He never buys them. "It would cost a lot," says Ellickson, who often reads more than a dozen large-print books a week. Publisher Olsen says this is not unusual. "When you're on a fixed income, to pay for a one-time read is inefficient when...
...several large commercial publishers are determined to change the habits of the large-type-reading public as it grows. This fall, Random House and HarperCollins are launching new divisions to capture the big-print audience. Says Michael Morrison, associate publisher of the HarperCollins adult trade division: "A lot of the reason there has not been an explosion in sales of large-print books in bookstores is that people don't even know they exist. Booksellers have traditionally shelved them in a section in the back of the store." But publishers intend to change that--by persuading booksellers to showcase these...
...library and into the bookstore is also a goal at Random House. Christine McNamara, director of marketing for the large-print division, observes that "nobody has tried this before. No one has gone after the market this way." Random House plans to charge the same price for a large-type book as for its conventional-type counterpart--and use the same covers to minimize the perception that these books are different. Says McNamara: "They'll look just as sexy and glossy as the regular trade edition--just a little bit fatter...