Word: typed
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Dates: during 2000-2009
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...about Michael Oher, a homeless black teenager who was adopted by a white couple and, after many a challenge, became a star tackle at the University of Mississippi. (Today, Oher is an acclaimed rookie for the Baltimore Ravens.) A true story that sounds like it's the most improbable type of uplifting fiction, The Blind Side could have been one of the dozens of sports inspirationals that reach their core audiences, moisten many eyes and retire quickly to the DVD shelves. Yet it's obviously connecting on a grand scale and at a high intensity. So I decided to grab...
...always talk about having this blue-collar type of work ethic, which doesn’t necessarily mean that your mom or dad was a carpenter or a plumber,” Murphy says. “But it’s realizing that you need a great work ethic to succeed at Harvard, on and off the field...
...It’s a new type of program, so we didn’t know how many people would want to take advantage of it,” said Kenneth H. Lafler, director of Student Financial Services...
...don’t want to give this type of impression that this farther along than it is,” said Glenn Dranoff, one of the study’s co-authors and a Harvard Medical School professor. “It needs to be underscored that this is a mouse model...
...clients' businesses." Another potential payoff, says Ruth Mortimer, associate editor at Marketing Week, is that collaboration can inspire greater creativity and risk-taking. For the launch of Relentless, Erasmus created a 30-minute surfing documentary to position the brand for the extreme-sports set. "It's a more sophisticated type of advertising than we're used to seeing with Coke," Mortimer says...