Word: types
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Dates: during 1930-1939
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...help to jolt loose many of the biases that have been based on ignorance. It can give him some ability to pick the right material for future reading, and more important still, awaken a new interest in him which will lead to a desire for more of this type of reading, even if it is only the political news in the daily press. Finally, by starting this train of consequences, it should enable him to vote more intelligently and take part in discussions with greater ability...
Practically the same type of treatment will be tried in Fort Worth, which will be directed by Dr. William Frederick Ossenfort and accommodate 1,000 men. But in spite of modern treatment and exhaustive psychological analyses, few addicts ever recover. Other interesting facts released by the Public Health Service...
Weaver's booklets are generally small, black-covered, generously illustrated by drawings, many of which he swipes from magazine advertisements and alters to his purpose, thus saving money. A student of typefaces, he sometimes uses 40 in a single booklet. His favorite is New Pica typewriter type, very simple. One way or another he makes his questionnaires as interesting as a game. At first, in fact, recipients were so pleased with them that they would not return them. Weaver solved this by sending them out in duplicate, letting the customer keep one, fill in the other. Other discoveries...
Weaver's own answer to such criticism is that his type of customer research must not be regarded merely as a functional activity, but as an operating philosophy which pervades every GM activity. He likes to regard himself as a symbol of a growing trend in Big Business to consider every corporate action, no matter how trivial, from the point of view of how it affects the public. Under this theory public relations becomes an integral part of any manufacturing function, even research. GM baldly admits this: though Henry Weaver's boss is Richard H. Grant, vice president...
...brilliant; Professors Mather, Munn and Hopper are in this category. Because of the supposed necessity for giving time to their less capable colleagues, these men are seldom seen, and the influence they might have in the popularization of chapel is correspondingly weak. But regardless of Faculty etiquette this type, and this type only, should be invited...