Word: types
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Dates: during 1960-1969
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...everyone had been afraid he would. From his own 42 he tossed 19 yards to Rich O'Toole, then, from the 38, sent his ends long and fired a shot pass to fullback John Kelly, cuting over the middle on a delay pattern. Yastrzemski, not exactly a Bob Hayes type, was guarding Kelly on the play and the Bruin back outlegged Yaz for a socre...
...Senator seems very remote from any political stereo-type. He is no glad-hander: as he gave a radio interview, he stared constantly at the table or his cigarette or gently rubbed his eyebrows, and only rarely looked at his interviewers. Later when he addressed a larger group, he appeared at ease--but never excited, never given to rhetorical flourishes. At times, as he answered the endless questions about the future of Republicanism, he seemed a tolerant New England prep school headmaster-patiently explaining what he had explained so many times before...
...second point, that there is an exciting and rich vocabulary of typographical images available, is dramatized by a huge photomural depicting the evolution of calligraphy and type and by the sheer voluminous variety of contemporary solutions to problems of textural and visual communication. From freely drawn Japanese calligraphy to highly formalized modern type face, the means of achieving typographical excellence are all too abundant...
What is "appropriate"? A cookbook of early Amerian recipes set in the Baskerville type of the colonial period is appropriate. The cover of a brochure for modern Knowles furniture which destroys our perception of the letter K and transforms it into a bending dynamic structure is appropriate. The NH symbol on a New Haven railway car, though it can be perceived in several ways (for example, with the figure-ground relationships of the letters changing), nevertheless strongly resists abstraction into its component parts. For a whizzing box car, that is appropriate...
...same time, they must proceed as unobtrusively as possible, for they could very easily alienate anti-Goldwater conservatives who thought Goldwater reactionary and voted for Johnson. In some areas of the country, this type of person represents a large portion of the electorate that normally votes Republican. To lose them would be a GOP disaster...