Word: types
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Dates: during 1970-1979
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...will be able to start hiring copywriters. The A.M.A. will appeal the order. Dr. Robert B. Hunter, chairman of the A.M.A.'s board of trustees, noted that the organization's code does not prohibit advertising, only solicitation of patients. The distinction: ads provide pertinent information such as type of practice, office hours, and even the schedule of fees; solicitation involves self-laudatory or fraudulent claims, or patients' testimonials. The prohibition, says the A.M.A., is meant to protect the public from unscrupulous hucksters or quacks...
...kaleidoscopically changing industry, Revlon stands out for at least two reasons. While most of its rivals concentrate on either class or mass markets, Revlon sells cosmetics, toiletries and fragrances in every price range through every type of retail outlet, from the most exclusive department stores and beauty salons to the most crowded discount houses (it is even test-selling a few products in supermarkets). Equally important, it has survived triumphantly the moment of maximum danger for a cosmetics company: the death of the founder. The test came four years ago with the terminal illness of Charles Revson, a free-spending...
Unlike Charles Revson, Bergerac does not devise new colors or designs; that is done by Cosmetic and Fragrance President Paul Woolard and executives grouped into seven "houses," which are practically minicompanies, each concentrating on a particular price range and type of customer. But Bergerac must approve all major changes, and he is an exacting judge with an eye for detail. The model in the Jontue ads is pictured leading a white horse; to Outdoorsman Bergerac the first horse that subordinates showed him looked like a sway-backed plow dragger. The boss bought his admen a book on horses and insisted...
...counter resembles a laboratory, where the saleswomen wear white uniforms and products are packaged in antiseptic green. On the counter sits a computer-like box that asks the customer eight questions about her complexion, which she answers by moving silver knobs. The answers are supposed to determine her skin type and thus the right group of Clinique cleansers, moisturizers and creams for her. Or him. Two years ago, Clinique started to market a full line...
...Klinger's salons in Manhattan, Chicago, Beverly Hills and Bal Harbour, Fla., the $30 treatment is basically the same for anyone who walks through the door, but individual skin type determines which of Klinger's more than 300 cleansing creams, lubricants and masks will be used. While the customer lies back, her legs covered with a blue and white paisley quilt, a cosmetologist goes to work, cleaning the skin with unscented makeup remover and lotion. Then a lubricant is applied with a small hot iron, which is a doll-sized version of the kitchen iron, to soften...