Word: typesetting
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Make purposeful use of capitals, underlining, positioning, and spacing. If you use a typed resume, have it reproduced by photo-offset. If you decide to have your resume typeset and printed, Beware of using too small type or reducing a typed resume, as you may also reduce your readership. Use white or ecru paper with matching envelopes and paper for your cover letters. Don't use bright-colored paper--it will overshadow your message and is more likely to land in the trash...
...problem with Packaging, however, is that if you really need Yao's advice, your chances of getting accepted to one of his "top-ten" law schools are probably slimmer than his book (127 pages). Packaging is very serious about being remedial. The book is typeset with letters large enough for Dr. Seuss captions. And it is written, according to Yao, "like a good legal memorandum..lean, basic, and in plain English" I don't know about the "legal memorandum" stuff, but Yao isn't kidding about the plain English. A sample: "Misspellings and typos often overlap. It is sometimes hard...
...more dramatic turn: starting with Monday's edition, the once gray tabloid will sport a radically revamped layout and a new and bigger type face, and its number of daily pages will jump from 28 to 40. Page One will carry several stories, including a feature to be typeset with ragged right edges; the second page will become primarily an expanded index; the rest of the paper will be structured into distinct sections, each with its opening cover page. Says Fanning: "We are attempting to fit into the fast pace of life. People cannot pore through a paper these...
...differences between the two reunions are immediately apparent in the different reunion books compiled by the colleges. The Harvard book is hard-bound with pictures and typeset autobiographies of all class members. The Radcliffe version is soft-bound with xeroxed copies of forms members of the class sent in about their lives. Some are typed and others are hand-written...
...dispatches clicking over the old Associated Press wire machine in the sky we call the newsroom. They roused professors in the middle of the night, just in case. A paste up that went up on the production hay as the day dawned. In hours, it was filled with typeset copy and headlines and then the sky turned black again...