Word: typing
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Dates: during 1920-1929
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...advertising held under the auspices of the CRIMSON and the Lampoon will be given in the CRIMSON Sanctum at 8 o'clock this evening by Mr. W. A. Dwiggins, on the subject of "Advertising Typography". The speaker will illustrate his talk with actual demonstrations of the use of type, and will use charcoal and a large drawing board for his demonstrations. This meeting is open to all members of the University...
...Dwiggins, famous as a typographist, will deliver the second of a series of talks on advertising in the CRIMSON sanctum tomorrow evening at 8 o'clock on the subject of "Advertising Typography". Mr. Dwiggins will illustrate the talk with actual demonstrations of the proper use of type...
...success of any University organization cannot be assured completely so long as it limits itself to an existence for the University alone. The Dramatic Club during the last few years, has proved that it no longer gives performances of the "college dramatics" type. Its reputation has spread beyond the limited pale in which it has hitherto been confined and the present trip will show others that it deserves the high praise it has received here. It is safe to assume that in a short time its name will have become as familiar to "the great American public" as similar trips...
...used in amateur work, is the latest development in transatlantic commercial transmission and is rapidly being installed in practically all the more important transatlantic stations, including the new "Radio Central", on Long Island, the largest station in the world. Dean has had much practical experience with apparatus of this type, having been for several years with the Radio Corporation of America, at their high-power station at San Francisco and Honolulu where the alternator...
...much less expense. "The function of the agency", he continued, "is to discover by research and study where the advertising of its customers will be most effective, and to place it there. It may take months or a year to determine the exact situation, but the most effective type of copy and the best place to use it must be accurately determined...