Word: ub
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Dates: during 2000-2009
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...Bator. At their guesthouse, tel: (976) 9909 1899, backpackers pay $5-$15 for one of 50 beds per night. Travelers are usually delighted to trade sleeping mats for queen-size beds and mare's milk for Cashell's signature turkey melts, which he serves up at the hostel's UB Deli. He has a library of DVDs, too, for those who eventually get bored of gazing at the forested Haert Khaan mountain range...
Vijay Mallya, chairman of the UB Group, India's largest liquor conglomerate, is getting a touchup. The businessman and flamboyant socialite-whose toys include racehorses, sports cars and soccer teams-lounges beside the swimming pool of his seaside mansion in Goa while a makeup artist brushes dye into his beard. The hues perfectly match the copper tints already gleaming in Mallya's hair. Rifle-toting security guards keep watch while his wonder-struck guests sip beer and wander about the pleasure dome's grounds...
...Although Mallya may be new to politics, he's not new to the spotlight. Long one of India's most prominent businessmen, he has turned United Breweries, the company he inherited from his father, into India's dominant brewer. By aggressively acquiring smaller brands, UB now controls a 40% share of the domestic beer market, and Mallya has transformed the group's flagship brew, Kingfisher, into a label that's known from England to Australia. But with $1.2 billion in annual sales, the UB Group is more than just beer and Bagpiper, India's best-selling whisky. It also...
...violated the country's strict foreign-exchange rules when he sponsored a Benetton formula-one racing team in the mid-1990s. Those charges were dismissed in court, but they've left Mallya with the feeling that he's being persecuted by India's bureaucrats. "Being chairman of the UB Group counts for nothing in this country," Mallya complains...
Shrimpy, a character who looks like a pig-in-blanket cocktail snack performs "Soapin' Up the Hawg" at the beginning of the short story, "The Mighty Kingdom of Shrimpy-Ub." His motivation for doing so, on a rug in the middle of his living room, remains unspoken, as do the origins of the ritual. His roommate Paul, who has a similar wiener-like shape, but taller and with a nose, lips and pronounced nipples, cocks his eyebrow in bafflement. The dance seems connected to the little Ib-Ubs, tiny four-legged creatures who begin erecting small towers on the floor...