Word: ucla
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...important 2007 Journal of Consumer Research study. That paper (here's a PDF) found that people whose self-control had been depleted by taking a demanding test were willing to spend more on items like watches and cars than those who didn't take the test. The Yale and UCLA researchers changed the experiment by having their test subjects read a sad story before putting a value on the same consumer goods. In the story, a struggling waiter arrives at his fancy restaurant hungry, but he can't eat a single bite lest he be fired. Half the study participants...
...Susan Greenfield cautioned Britain's House of Lords that social networks like Facebook and Bebo were "infantilizing the brain into the state of small children" by shortening the attention span and providing constant instant gratification. And in his new book, iBrain: Surviving the Technological Alteration of the Modern Mind, UCLA neuroscientist Gary Small warns of a decreased ability among devotees of social networks and other modern technology to read real-life facial expressions and understand the emotional context of subtle gestures. Young people are particularly at risk for these problems, he writes, because "young minds tend to be the most...
...judges. Yet some legal experts argue that venue-shopping is a way for companies to run from local suppliers, creditors and employees, making it tougher for those groups to file claims and otherwise participate in the case. "The autoworkers live around Detroit," says Lynn LoPucki, a law professor at UCLA. "You go to New York, and suddenly all of those workers can't sit in the courtroom." (Read "Can Detroit Be Retooled - Before It's Too Late...
...hard-core homage to Disney's Pirates of the Caribbean, with animated skeleton pirates and all) to students on 100 college campuses. Many schools have already screened the film in venues ranging from a dorm room at Southern Connecticut State University to an 850-student audience in December at UCLA, where the film's stars responded to questions and criticism about the porn industry. (See pictures of pinup queen Bettie Page...
...From the state's perspective, the school's appearance is definitely a drawback. "Financially, the state of Michigan would have been happy if there were four teams out of state," says Jason Winfree, a University of Michigan sports economist. If, say, UCLA had made the Final Four instead of Michigan State, thousands of the school's fans would have flown to Detroit to spend money. All of that cash is a windfall to the struggling state - without the Final Four, none of those Californians and UCLA fans throughout the nation were heading to Michigan to hang out for the weekend...