Word: ucla
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...When you touch something, you instantly feel more of a connection to it," says Suzanne Shu, a marketing professor at UCLA's Anderson School of Management and co-author of the study. "That connection stirs up an emotional reaction - 'Yeah, I like the feel of it. This can be mine.' And that emotion can cause you to buy something you never would have bought if you hadn't touched...
...clear the Administration wants to make bondholders eat huge losses - or make them try their luck in bankruptcy court. "No bankruptcy judge is going to rule against GM and its plan. Not for labor, not for bondholders, that's for sure," says Lynn LoPucki, a bankruptcy expert at the UCLA School...
...showed it could handle the heat just fine. The lone East Coast representative in a battle of California schools, the Crimson competed in the Desert Individual Classic last Friday and was by no means left out in the cold. Taking on players from Stanford, UC Berkeley, UC Davis and UCLA, the Harvard contingent held its own in the 18-hole individual tournament, held at the famed Stadium Course at La Quinta, a par 72, 6,166-yard course. Two Crimson golfers placed within the top eight, and four within the top twelve. “It was a really successful...
...brain. Both injuries have a mortality rate of about 50%. Intracerebral bleeding, which occurs within the brain, is even more serious. "Patients get redlined to surgery in 15 to 30 minutes" if they have any of these injuries, says Dr. Neil Martin, chairman of the department of neurosurgery at UCLA...
...competitive,” Balmert said. “Last season was good, but we are confident that we can do just as well this year and this match is a great start to that.” Harvard’s next match is Wednesday March 25 at UCLA. —Staff writer Evan Kendall can be reached at kendall@fas.harvard.edu...