Word: ucla
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...Peyton Manning and the Colts have gotten one by them as well. After spending $2.6 million for a precious 30 seconds of airtime, most companies fell flat in their effort to entertain, engage, and perhaps even entice the 90 million-plus Bowl viewers to buy their product. Researchers at UCLA 's Ahmanson Lovelace Brain Mapping Center scanned the brains of 10 volunteers who viewed 33 of the long-awaited commercials that aired Sunday night, and were a bit surprised by the results...
...container. Then they had the monkeys watch a researcher doing the same things. In both instances, mirror neurons in an area of the monkeys' parietal cortex, or inferior parietal lobule, fired more strongly when the goal of the grabber was to eat rather than to set the food aside. UCLA neuroscientist Marco Iacoboni and his colleagues recorded a similar response in 23 human volunteers when they watched a series of videos, one showing a hand reaching for a brimming teacup next to a plate full of cookies, another showing a hand reaching for an empty cup surrounded by crumbs...
...even more provocative result comes from a study undertaken in 2005 by UCLA developmental psychologist Mirella Dapretto and her colleagues. They found that autistic children, compared with other children, showed depressed activity in their premotor cortex while imitating or observing facial expressions--and the more severe the autism, the more depressed the activity was. The results did not surprise Dapretto. A central problem in autism, after all, is an impaired ability to understand the feelings of others, and it seems plausible, if far from proven, that a deficiency in the mirror-neuron system could be involved...
...Radcliffe is not one department,” says Lynn Hunt, a professor of history at UCLA and a former colleague of Faust at Penn. “She knows people in just about every department on campus because they have had intersecting interests with her and people in the Radcliffe Institute...
...Andre impressed the National Team coaches with his attitude and approach to the game.” Joining Akpan on the roster are six Major League Soccer professionals, including Real Salt Lake phenom Freddie Adu. The others are Nathan Sturgis, Tim Ward, Danny Szetela, Josmer Altidore, and Quavas Kirk. UCLA midfielder Tony Beltran and Wake Forest defender Julian Valentin, also named, joined Akpan in an online show called “Roster Spot” on ussoccer.com. In one episode, Akpan ran, at 4.60 seconds, the fastest 40-yard dash at the camp. Other honorees include UCLA forward Sal Zizzo...