Word: uddevalla
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Dates: during 1940-1949
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...usual, TIME sent queries to its correspondents in a dozen cities, including one to TIME'S Stockholm stringer, E. M. Salzer. He went to Uddevalla, Sweden, to talk to Lisa's family, and there learned that the family name, now Bernstone, had been changed from Anderson. Hardly had the story reached the newsstands, when Miss Fremd received an excited call from Lisa. "Is that true about my name being Anderson?" she asked. "I'm absolutely flabbergasted. I think it is the funniest thing in the world. I sent my father a cable and asked...
Lisa has managed to maintain something of Uddevalla's freshness chiefly by keeping her life separate from the nervous and narcissistic world in which she moves. She prefers simple sport clothes, rarely wears evening gowns off the job, never goes to nightclubs. She keeps herself in fine modeling fettle-underweight (122 lbs.) and hard as a pole vaulter-by swimming, tennis, horseback riding, and gardening on her new four-acre farm. Daughter Mia frequently functions as her mother's severest critic. Whenever she does not like one of Lisa's ads, she pencils in bold crayon corrections...
Oriental Slave Dance. The life dedicated to the task of being a paragon of fashion for American women began 38 years ago, far from the U.S. and far from fashion. Lisa was born in the small Swedish town of Uddevalla (present pop. 22,675), the daughter of Dr. Samuel Bern-stone, a dentist. Lisa's father had changed his name from Anderson, which he considered too commonplace: there are 48 pages of Andersons in the Stockholm telephone directory. The Bernstones were always considered a little daring by the town: they liked to go swimming in the nude. Lisa still...
...home town has not always approved of Lisa's career. Says she: "Uddevalla is, perhaps, a little Bostonian." Her family, however, regards her with a worldly tolerance. Only her brother, a retired army captain, has reservations. "We don't quite know what it is Lisa is doing," he explains, "but I am sure it must be getting on her nerves...
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