Word: ugh
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Dates: during 1960-1969
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What can be done? Chances are that if everyone keeps his fingers crossed and buys the right products, the light-hearted uncommercials will spread and increasingly crowd the ugh-plugs off the air. But that is not enough. Another prospect is that the networks, goaded by viewer resentment, will move closer to the European scheme by having fewer but slightly longer commercial breaks. At present, with 9,000 new items appearing on the supermarket shelves each year, sponsors have started "clustering" cramming more but shorter messages into the same time space. In the past two years alone, the number...
Yellow Menace. Not, it is hoped, with victory for the ugh plugs, which fall under the heading of the Dreadful Ds: drugs, dentifrices, deodorants, detergents and dandruff removers. They all deal in intensively competitive products, and their problem is the kind of problems they treat. Stuffed sinuses, after all, are not exactly a popular subject, but that does not stop the admen from hawking some nasal spray as if it were the greatest breakthrough since the Salk vaccine...
This production is not a nonbook or even a sex book. It belongs to the growing category of ugh-books...
...American cult of the "mother" . . . ugh! No wonder some scientists seriously consider automatic incubators for future generations...
...biggest men in baseball, and he spent seven years perfecting the fine art of tobacco chewing-"the trick," says Powell, "is not to swallow." Leftfielder Curt Blefary keeps a pet cocker spaniel that has scrambled eggs and Coke for breakfast. "Ugh," says Blefary, who has been known to start his own day with clam chowder and hamburger...