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...surprised that you suggested no escape plan for the average CEBUS victim. Mine is workable, simple, and guaranteed to trim the waistline while liberating the mind from ugh-plugs. For women, the average battery of three commercials per station break allows time for any of the following: washing and rinsing about one-third of the dinner dishes, emptying trash, sorting or putting away the wash, pressing any two wash-and-wear items, filling the coffeepot for the next morning, feeding any household pet. For men: finding the car keys, tucking in the children, taking trash out, balancing checkbook, having brief...
What can be done? Chances are that if everyone keeps his fingers crossed and buys the right products, the light-hearted uncommercials will spread and increasingly crowd the ugh-plugs off the air. But that is not enough. Another prospect is that the networks, goaded by viewer resentment, will move closer to the European scheme by having fewer but slightly longer commercial breaks. At present, with 9,000 new items appearing on the supermarket shelves each year, sponsors have started "clustering" cramming more but shorter messages into the same time space. In the past two years alone, the number...
Yellow Menace. Not, it is hoped, with victory for the ugh plugs, which fall under the heading of the Dreadful Ds: drugs, dentifrices, deodorants, detergents and dandruff removers. They all deal in intensively competitive products, and their problem is the kind of problems they treat. Stuffed sinuses, after all, are not exactly a popular subject, but that does not stop the admen from hawking some nasal spray as if it were the greatest breakthrough since the Salk vaccine...
What can be done? Chances are that if everyone keeps his fingers crossed and buys the right products, the light-hearted uncommercials will spread and increasingly crowd the ugh-plugs off the air. But that is not enough. Another prospect is that the networks, goaded by viewer resentment, will move closer to the European scheme by having fewer but slightly longer commercial breaks. At present, with 9,000 new items appearing on the supermarket shelves each year, sponsors have started "clustering"-cramming more but shorter
This production is not a nonbook or even a sex book. It belongs to the growing category of ugh-books...