Word: uihlein
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Seven years have passed since Alex Uihlein was treated at Children's Hospital, but Berde remembers him well. "He arrived in severe pain, essentially confined to a wheelchair, and if anyone moved his legs or touched them, he would cry and scream," Berde says. "He was withdrawn and just in very, very bad shape." Alex viewed Berde warily. "I was sick of dealing with doctors who didn't understand," Alex says now. But he found Berde different. For one thing, Berde listened. "He did understand," Alex says. "He believed in me, so I believed...
Today Alex, at 18, backpacks, skis, plays tennis and kayaks. But Julia Uihlein thinks that if they had not found their way to Boston, he might never have recovered. She has met other patients with his condition who went untreated for years, and they have not fared well. "Listening to patients," she says. "That's where Dr. Berde started. It seems elementary, but it's really so profound." The greatest tribute, however, is that Alex is thinking about a career in medicine. He spent this summer working for a Milwaukee anesthesiologist who trained under Charles Berde...
Hurt by the drives of Miller and Anheuser, the sales of Milwaukee-based Schlitz slipped last year from 24.2 million bbls. to 22.1 million, and pretax profits plunged from nearly $97 million to $35 million. The Uihlein family (pronounced Ee-line), which controls 75% of the stock, is squabbling over methods to recoup. Chairman Daniel McKeithan Jr., an Uihlein in-law before his divorce in 1974, has brought in some outside executives and is seeking a new advertising agency to change the company's cheap-beer image. Schlitz is also thought by some to be for sale; merger talks...
...Uihlein family of Milwaukee saw the value of its 80% holding in Jos. Schlitz Brewing Co. rise about $500 million during 1972, to a year-end total of roughly $1.3 billion. The fortune is divided among some 420 holdings by Uihleins, spouses, children and family trusts, but the biggest block-a bit more than 20% of the company, worth roughly $346 million-is under the control of Chairman and President Robert A. Uihlein Jr., 56, grandson of the nephew of Founder August Krug. Uihlein took over the company in 1961, when its rank in the beer business was slipping...
Died. Erwin C. Uihlein, 82, president (1933-61) and chairman (1961-67) of the Jos. Schlitz Brewing Co.; of a heart attack; in Milwaukee. Under his command, Schlitz grew into one of the largest breweries in the business (1967 sales: $394 million), second in the U.S. only to St. Louis' Anheuser-Busch...