Word: uihlein
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Dates: during 1940-1949
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...short life, the monthly had burned up $800,000 invested by Backers Harold Talbott, Jack Chrysler, Angier Biddle Duke, Joe Uihlein Jr. (Schlitzbeer) and others. To keep going, Kaleidoscope needed another $1,400,000, and nobody wanted to risk that much. Explained Publisher William Husted: "There's a falling market in the fashion industry right now ... and we just didn't get enough advertising." (From 172 pages of ads in October, sales had dropped to 56 in November, only 22½ in December...
Manhattan Adman Arthur W. Collins, 45, who thought up Kaleidoscope, left the New York Sun two years ago to turn his idea into a magazine. From such backers as Motor Heir Jack F. Chrysler, Tobacco Heir Angier Biddle Duke and Milwaukeean Joseph E. Uihlein Jr. (Schlitz beer), he got more than $500,000. But until he lured buxom Martha Stout away from the editorship of Hearst's Junior Bazaar, Collins had no magazine...