Word: ulbricks
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...recent Sunday afternoon, the Starbucks coffee shop at Piper's Alley in Chicago's Old Town was packed with twentysomethings talking on cell phones, poring over books and newspapers or just dozing off in the store's soft, overstuffed armchairs. At a tiny table next to the window, Trevor Ulbrick, a law student at Northwestern University, tapped away on his Apple PowerBook while listening to a CD through big, cushy headphones that practically enveloped his head...
...Ulbrick, 28, wasn't there for the frothy $3 lattes or even the shop's mellow atmosphere. He came for the high-speed wireless Internet access--and he's willing to pay $30 a month to get it. "I would not be here if they didn't have wireless," he says. "I don't like Starbucks coffee. Honestly, I don't like their pastries either--although I'll buy a cookie so I don't feel too unethical...
Penny-pinching students like Ulbrick aren't exactly what Starbucks had in mind when it partnered with T-Mobile last year to roll out wireless Internet access in its shops across the country. Now with more than 2,600 Starbucks stores equipped with wi-fi, the duo has created the largest public wi-fi network in the U.S. It is also among the first to test consumers' appetite for paid wireless access outside the home...
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