Word: ulrich
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Dates: during 2000-2009
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When a Harvard professor speaks, America’s intellectual elite listens. Fame broadcasts their insights in all the usual places: section, book covers, and even on CNN. But, it is not often that Harvard witticisms adorn the bumper of your Honda accord. Laurel Thatcher Ulrich, Harvard Professor of Early American History, has succeeded in capturing a mobile market with her quote, “Well-behaved women rarely make history...
Laurel Thatcher Ulrich has created quite a following. Her girl-power quote has graced pins, mugs, and even a manifesto website by one “Lordess Ariel the Third Esquire.” Now, Ulrich bumper stickers are the latest rage. The company “one angry girl designs” (motto: taking over the world, one shirt at a time) takes feminism to an entirely different level...
...angry girl designs began in 1996 with one t-shirt and an angry girl named Jill. In an interview with Feminista!, Jill cites merchandise with the Ulrich quote as her “biggest seller.” “I’ve sold a whole lot of those,” she explains, “but it’s sort of upsetting because it’s not actually my quote...
...credit, of course, goes to Ulrich, who coined the phrase in a 1976 essay. While a professor at the University of New Hampshire, Ulrich penned “Vertuous Women Found: New England Ministerial Literature, 1668-1735,” which appeared in American Quarterly. Journalist Kay Mills later included the piece in an anthology, and the quote (in actuality, “Well-behaved women seldom make history”) found its way into the mainstream. The original essay focused on those people that Cotton Mather called “the hidden ones” —women...
...Ulrich gave Jill permission to use the quote when she was starting her business in Portland, Oregon. “It seemed like a harmless enough thing to do. I never expected it to take off,” Ulrich admits. “But lots of people have asked me since if they could use it for various reasons. In the past few months, for example, I have heard from a Hewlett-Packard division in the Northwest and from a public health collective in the South.” The Mount Holyoke History Department ordered t-shirts from...