Word: ultimo
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Dates: during 1990-1999
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...Bradley, 32, a freelance designer who had worked for Calvin Klein, were emboldened to launch their own line when they determined, as Bradley puts it, that "women were looking for something to buy in a shade that wasn't beige." Their instinct was right. At the posh boutique Ultimo in Chicago and Dallas, half of Tuleh's spring '99 line was sold, through orders, before the clothes even reached the stores...