Word: ultra
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Dates: during 1990-1999
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...years later, he ended up in an emergency room after a gang member conked him on the head. And guess who was his nurse? Gina, who took note of the fact that while she had slimmed down nicely, Pritchard was the size of a weather balloon. "I tried Ultra SlimFast," he says. "I found out it tastes great on Ben & Jerry...
...Europe, deejay culture is more widely accepted. Bands like Roni Size's Breakbeat Era--whose new album, Ultra-Obscene (XL/ 1500/A&M), is a winner--and Portishead--whose 1994 album, Dummy, is a classic--build their sound around the turntable. But in the U.S., turntable rock is just starting to have a real impact...
...much of the country, Japan still clings to an uneasy reliance on nuclear power. The country has 52 nuclear power plants, which supply more than 35% of the electricity demand. There are plans to build 20 more plants over the next decade. All of that would seem to demand ultra-strict safety standards. But the industry has been plagued by accidents, plant shutdowns, radiation leaks and cover-up attempts. And it still lacks adequate scrutiny...
...Watt and Tracey Thorn put down roots in the New York City and London club scenes a few years ago, after their dance-floor remake of Missing became an international smash. Watt even started manning nightclub turntables. No longer content to be ultra-cool purveyors of trip-hop and jazz-pop, EBTG now adds dance-friendly house beats to its mix. Thorn's magnificently melancholic voice can find its footing anyplace, but some of the beats sound a bit like last year's, and in pop, that's ancient...
...wasn't being advertised as much as its "conversation follows" tagline (that fascinating scene, incidentally, is nowhere to be found in the actual film). Artisan Entertainment, recognizing the success that the Blair Witch advertising brought them, developed a devilish little pattern in their marketing strategy. First, they design an ultra-cool web page. Then, they show their enigmatic preview to those same people who were sucked in by Blair Witch hype. Finally, they sit back and watch the web geeks do the work, generating more buzz and rumor than substance...