Word: ultra
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Dates: during 2000-2009
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...earliest—and most arousing—displays of commendable public outcry came far from Cambridge. Last December, a group of students followed Tom Hayden—the ultra-liberal ex-husband of Jane Fonda—to Miami on a trip funded by the Institute of Politics (IOP). The ostensible aims of the excursion were to observe a protest against the Fair Trade Agreement of the Americas and to “collect data.” However, the group’s innocuous observation quickly turned into active participation—and, unfortunately, involuntary detention...
...center at Hilles; yet, the idea struck a discordant note with some and incited knee-jerk criticisms from students who didn’t know what it was about. The plan’s antagonists were quick to condemn the center as just some half-baked ultra-feminist plot or a token effort to recognize women. Students who oppose the proposal, however, need to do some serious reassessment...
Anheuser-Busch credits its record U.S. beer sales last year to low-carb Michelob Ultra, which hit stores in late 2002 and now outsells Heineken in supermarkets and drugstores...
This spirited success spawned the growth of new low-carb beers, which started with phenomenally successful Ultra and now include Coors Aspen Edge and Rolling Rock's Rock Green Light. As a class, these brews are saving the day because "everything else went into the doldrums," says Harry Schuhmacher, editor of the newsletter Beer Business Daily. Anheuser attributes its record U.S. beer sales last year (103 million bbl., up 800,000) in large part to Ultra, which was launched in late 2002 and whose sales have more than quadrupled initial projections. "It became the fastest-growing beer brand since Miller...
...MICHELOB ULTRA VS. MICHELOB...