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Word: ultra (lookup in dictionary) (lookup stats)
Dates: during 2000-2009
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Usage:

...grocery shelves last quarter, up from 633 in all of last year and 339 in 2002, bringing the total over just two years to 1,558 new entries. The average carb-conscious shopper spends $85 a month on specialty foods. Low-carb-related sales from such consumables as Michelob Ultra beer and books like Dr. Atkins' New Diet Revolution are expected to hit $30 billion this year, reports LowCarbiz, a trade publication that owes its existence to carbophobia...

Author: /time Magazine | Title: The Low-Carb Frenzy | 5/3/2004 | See Source »

Carb awareness is building by the day--to the consternation of companies even loosely in the business of selling the dreaded carbs. They are fighting back any way they can. Anheuser-Busch, which has launched Michelob Ultra and helped publicize that all light beers (including Bud Light) are relatively low in carbs, spent nearly $1 million for full-page ads that ran in 31 major newspapers last Friday. The ads pointedly attack the claim in Dr. Arthur Agatston's South Beach Diet that beer is laden with the carb maltose, a sugar. "The South Beach diet is enormously popular," says...

Author: /time Magazine | Title: The Low-Carb Frenzy | 5/3/2004 | See Source »

...used in place of starch to lower the chips' carb count. Unilever has a Carb Options line of 32 products that include reformulated Ragu sauce, Wish-Bone salad dressing and Lipton tea with fewer carbs. Coors has begun marketing its new low-carb Aspen Edge to compete with Michelob Ultra. "The mainstream food and beverage manufacturers have finally made low carb a priority," says Suzanna Prong Eygabroat, an analyst at market-research firm Productscan Online...

Author: /time Magazine | Title: The Low-Carb Frenzy | 5/3/2004 | See Source »

Deeply troubled festival organizers Spike and Mike celebrate their 25th year of showcasing crude, ultra-violent and occasionally thought-provoking shorts. This year’s show is all new, featuring such titles as “How To Cope With Death,” “Mama I’m a Thug” and “The Big Abandoned Refrigerator Adventure.” Approach with caution and a strong stomach; once you’ve paid the admission fee, you’ll feel obligated to sit through even the most shudder-inducing clips...

Author: NO WRITER ATTRIBUTED | Title: Happenings | 4/30/2004 | See Source »

...seemed. Now it turns out that ultra-powerful turbine behind our full-fledged recovery isn't some government works project or a tariff or even a job training program. Rather, it's a young company that does one thing: Searches the Web. How could that be? Haven't we learned our dotcom lesson? Aren't we too smart to fall victim once again to the breathless enthusiasm that seems to blow from the west like the Santa Anna winds...

Author: /time Magazine | Title: Google and the Good News | 4/29/2004 | See Source »

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