Word: ultra
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...possible - but few Americans are doing it. Toilet paper containing 100% recycled fiber makes up less than 2% of the U.S. market, while sales of three-ply luxury brands like Cottonelle Ultra and Charmin Ultra Soft shot up 40% in 2008. Compare the U.S. desire for an ever plusher flush with the more austere bathroom habits of Europe and Latin America, where recycled TP makes up about 20% of the at-home market. Recycled material simply can't match the level of comfort that virgin fiber provides - and that U.S. consumers have come to expect. "They...
...Though he has made it as a financial hard-hitter today, he emphasizes his small-town roots. He calls upon his family and twin daughters to help him keep perspective in the ultra-competitive world of Manhattan...
...capacity as a portal to infinite distraction. Nothing quite interrupts a lecture on 18th century Romanticism like the fateful “ding” of a G-Chat. The simultaneity of our physical presence and virtual absence in the lecture hall suggests that, for all its wonders, ultra-connectivity can come at the cost of sharp and atomistic disconnects...
Learning to lose in this ultra-competitive, yet cushioned, environment has changed us dramatically: It has prepared us for the uncertainty beyond the ivory tower. If we consider the root causes of the current financial debacle that currently occupies all headlines, it becomes clear that recognizing and facing our shortcomings is necessary medicine for our social ailments, as is coming to terms with our inability to accurately predict what is to come. We cannot foretell the changing tides of Heraclitus’ river. Yet learning to fail inherently means learning to curb our hubris—and that...
...runners not as famous as other athletes? There's no money in it. To get on a bike and look like Lance Armstrong, you're going to drop $8,000 or more. If you're an ultra-runner, you buy one pair of shoes. Tony Krupicka, one of the greatest young ultra-runners, has worn the same pair of crappy, cross-country flats for the past six years. It's actually one of the big debates in ultra-racing right now: some of the top competitors want there to be prize money, but the second money gets into...