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...complexity costs." The airline is flying newer, more fuel-efficient planes and only Airbus models, to simplify maintenance, which it outsources. It flies only point to point, on high-traffic routes that it expects will be profitable. This streamlining allows Virgin America to introduce itself to American flyers with ultra-low fares, which its competitors are scrambling to match after losing a two-year regulatory battle to keep Virgin America out of the U.S. The airline will raise prices eventually, says Rick Seaney, CEO of travel website FareCompare.com just as JetBlue and Southwest did. But Virgin, he predicts, "will...

Author: /time Magazine | Title: Richard Branson's Flight Plan | 4/17/2008 | See Source »

...share their thoughts on the global energy crunch. Total chief executive Christophe de Margerie and Royal Dutch Shell's exploration chief Malcolm Brinded told officials from oil-rich countries that they needed more access to easily accessible oil deposits, rather than the hugely expensive deep-sea drilling or ultra-deep underground reserves on which they are increasingly relying to expand production. Expanded drilling for less accessible oil has seen production costs double in about four years, according to a report by Cambridge Energy Research Associates. Added Brinded, "Costs are still rising and exploration is at record levels...

Author: /time Magazine | Title: OPEC: Gas Prices Will Stay High | 4/11/2008 | See Source »

...Cabinet aides, including nobodies like James Peake, Samuel Bodman and Mary Peters; if you knew they were, respectively, the secretaries of veterans affairs, energy and transportation, you've spent too much time in Washington. This diminished stature is no coincidence, since most modern Cabinet aides - especially in the ultra-centralized Bush administration - have relatively unimportant jobs. John Walters and Elaine Chao have served in the Cabinet ever since Bush moved into the White House more than seven years ago, but not only is it unlikely that you can identify them as the drug czar and labor secretary, it's virtually...

Author: /time Magazine | Title: Who Needs a Poverty Czar? | 4/9/2008 | See Source »

...cars' armory from 2002-'07 was traction control, an electronic aid that kicks in when the rear wheels begin to spin or slide. Say you're driving through a tight corner in the rain. At the midway point you floor the accelerator. Because an F1 car is both ultra-light and ultra-powerful, your action would surely cause the rear wheels to spin and the car to slide out of control. But not with the magic of traction control, which overrides your foot and cuts power. You could hear this happening, by the way - the engine note changed from smooth...

Author: /time Magazine | Title: Showing Their Metal | 3/27/2008 | See Source »

...Ultra-Compact Computer Weighing in at only 1 lb., OQO's latest PC is the world's smallest Windows Vista--capable computer, with a blazing processor to boot. The device is small enough to fit in your hand--and boasts wireless Web access. Not so small price...

Author: /time Magazine | Title: Postcards From Las Gizmos, Nev. | 3/24/2008 | See Source »

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