Word: ultracheap
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Dates: during 1990-1999
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...need a team of engineers to build a PC today," says Steven Dukker, CEO of eMachines. These issues have computer executives shuddering as the PC business matures into one in which price trumps brand and profit margins are narrowing. Dukker's company is the upstart leader in the ultracheap market that is suddenly rewriting the business model of the personal-computer industry. It's partly to blame for the recent sell-off of technology stocks that has driven major computer-manufacturer share prices down as much as 40%. (Want to know why we didn't make...
...sells for about $950. The fastest-growing segment of the industry is the sub-$600 market, where you'll find companies like eMachines and Microworkz. The subgroup currently accounts for 20% of PCs sold at retail, according to the market-research firm PC Data. Ultracheap prices have earned eMachines, in business for just six months, fourth place in retail desktop market share, less than a point behind...