Word: ultracompact
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Dates: during 1980-1989
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Canon took skills learned in its other business fields and used them in cameras. Though the company produced 4.8 million cameras last year, up 9% from 1982, the majority of its revenue comes from office equipment, including copiers, electronic typewriters and word processors. In 1982 the company introduced the ultracompact Personal Cartridge Copiers, priced at $1,000 and designed for homes or small businesses. Says Canon President Ryuzaburo Kaku: "We find ourselves with even a giant like IBM as one of our competitors. We know we must never be tardy in taking advantage of new technologies...
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