Word: ultrasmart
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Spain manufactures a few hundred ultrasmart Hispano-Suizas; all her other cars are imported, most of them from the U. S. Last June Prime Minister Berenguer and Minister de Viguri noted that Spain had an adverse trade balance of $91,000,000. They promptly slapped a whopping tariff on all cars. Spain's motor imports promptly evaporated...
...Ultrasmart among the Newcomers are: Mrs. Joseph Leiter. Vivacious, handsome, domineering, she gives fabulous parties in her enormous du Pont circle home in the manner but not the quality of the Astors...
...German's dust-buried trays far downtown in Manhattan. He had studied "mauve decade" press-agentry and labored long to achieve restraint amid the many "priceless" opportunities that flew to mind. The Mercury's readers had nodded approval-but that was all, having come to expect the ultrasmart from that kraut-liveried lay pontiff. But the Mailbag saw, and through it, others. A few cheers went up for the masterpiece of the month in advertising...