Word: ultrasmart
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Dates: during 1926-1926
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...German's dust-buried trays far downtown in Manhattan. He had studied "mauve decade" press-agentry and labored long to achieve restraint amid the many "priceless" opportunities that flew to mind. The Mercury's readers had nodded approval-but that was all, having come to expect the ultrasmart from that kraut-liveried lay pontiff. But the Mailbag saw, and through it, others. A few cheers went up for the masterpiece of the month in advertising...