Word: umbro
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Dates: during 1990-1999
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...typically outrageous statement. To do that, Nike will have to kick aside heritage brands such Umbro, Diadora, Puma and Adidas, the market leader and three times Nike's size in this category. Yet this June, when 32 nations battle for planetary soccer supremacy at the World Cup in France (Adidas is a title sponsor), six teams will wear Nike gear, which is six more than in the last Cup, four years...
...were to stop at the corner of Linden and Mt. Auburn to peer into the first-floor window of Claverly Hall--straight to the heart of resident Stephanie M. Mayer '97-'99--the mantle of field hockey photos, a crew erg exercise machine parked in a corner and umbro shorts slung lazily across Mayer's open futon would clue you in right away...
Such performances earned Kohler a trip to Fort Lauderdale, Fla., and to the Umbro Classic, the NCAA's senior all-star game--the half-time "entertainment" of which was the first round of draft selections...