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...Those fears were compounded late in 2003 by news that Iran had failed to reveal some of its enrichment activities to the International Atomic Energy Agency (IAEA), the UN body that polices the NPT. Tehran defused the crisis with nimble diplomacy, opening up its facilities to inspection and allowing unannounced and more intrusive inspections of its nuclear sites. That's not enough for the Europeans, and particularly the Americans, who insist on Iran abandoning all enrichment activity and making do with low-grade reactor fuel imported from Europe. (The concern is that enrichment is a route to bomb material...
...While insisting that no options have been taken off the table, the Bush administration is, for now, emphasizing the threat of UN sanctions if Iran refuses to end uranium enrichment. The problem for Washington: Iran is arguably within its NPT rights to enrich uranium, and isn't nearly as isolated as the U.S. would like. Russia continues to help Iran build its nuclear infrastructure; China has committed some $70 billion in projected investments in Iranian oil and natural gas; and despite the presence of 140,000 U.S. troops in neighboring Iraq, the new government in Baghdad is closer to Tehran...
...decent metaphor for what Microsoft is trying to do in making the Xbox 360. Microsoft, known more for its bullying business tactics than its technological innovation, is trying to act in a very un-Microsoft fashion. It's trying to be quick and nimble, radically innovative, and play well with others. It's trying to reinvent itself from the corporate...
Allard's solution was a good example of un-Microsoft thinking. "Guess how you get great design?" he asks. "You don't try to do it with computer scientists from M.I.T. You don't try to do it the conventional way one would think about from a Microsoft point of view." Instead, Allard hired a sculptor from the Rhode Island School of Design and gave him a long leash. The sculptor turned around and hired a dozen extremely expensive boutique design firms to each come up with a design for the new Xbox. He then picked two winners, one from...
...final step in the process has nothing to do with what's inside the Xbox: Microsoft will have to make it cool. In addition to giving it that iPod-esque design, Peter Moore will run a very hip, very un-Microsoft ad campaign featuring quirky hipsters wearing the Xbox logo. Moore just threw the Xbox 360 the equivalent of a movie premiere: a party, broadcast on MTV, with Elijah Wood as host and featuring beyond-trendy rockers the Killers. For the Xbox 360's theme song, Moore licensed an obscure Sex Pistols B-side titled C'mon Everybody, with...