Word: unacceptabilityã
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...Dean of the Faculty of Arts and Sciences Jeremy R. Knowles on its scientific advisory board, tried to name itself “Veritas” when it was founded in 1989. Knowles, however, interceded and convinced the company of the “sensitivity, the horror, the absolute unacceptability?? of appropriating the University’s motto. (The story of Vertex and its charismatic CEO Joshua Boger, as told in Barry Werth’s book The Billion Dollar Molecule, illustrates the special problems of making money in the biotech world.) In many other universities, however...
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