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...Scammon, who now heads the privately operated Elections Research Center in Washington, directed the U.S. Bureau of the Census for four years. They collaborated on one of the most influential books of recent years, The Real Majority, which noted that the bulk of the electorate is "unpoor, unyoung and unblack...

Author: /time Magazine | Title: RACES: Decade of Progress | 4/16/1973 | See Source »

...conviction: "The man who chooses the Presidents of this country is the man who bowls on Thursday nights. He is a man who was decidedly turned off as he watched the Democrats-of-despair hand out the campaign buttons of the New Politics. The electorate is unyoung, unpoor and unblack...

Author: /time Magazine | Title: DEMOCRATS: Look Back in Anger | 11/27/1972 | See Source »

...centrist to elect a candidate who talks of tampering fundamentally with the nation's economic structure and defense policies. The center, Political Analysts Richard Scammon and Ben J. Wallenberg wrote in 1970, is "where viclory lies. The greal majority of the voters of America are unyoung, unpoor and unblack. They are middleaged, middle-class and middle-minded." This is the America that former Nixon Campaign Worker Kevin Phillips adumbrated in his thesis about "The Emerging Republican Majority," and it is the America Richard Nixon plays...

Author: /time Magazine | Title: POLITICS: McGovern Moves Front, Maybe Center | 6/19/1972 | See Source »

...from the center has taken many forms. Toward the end of the 1970 Congressional elections. Richard Scammon and Ben Wattenberg, two former Johnson-Humphrey advisors, produced a book entitled The Real Majority. The political center is where it's at, they said, since most Americans are "unyoung, unpoor and unblack." Street crime and the fear of young protestors are the most pressing issues on the minds of American voters in the 1970's, and politicians who fail to realize this will certainly be defeated. LBJ moderate columnists like John Roche and Evans-Novak beat their centrist drums on behalf...

Author: By F.j. Dionne, | Title: The Politics of Fence Riding | 1/26/1972 | See Source »

...must capture the center ground of an election battlefield." The center itself shifts with the major issues of the day, but any candidate who is perceived as purely a liberal or purely a conservative is relatively weak. Furthermore, the majority that resides in the center is "unyoung, unpoor, and unblack." The typical American voter is "the forty-seven-year-old wife of a machinist living in suburban Dayton, Ohio." Her major concern is what the authors call the Social Issue, "a set of public attitudes concerning the more frightening aspects of social change": crime, race riots, campus unrest, pornography...

Author: By Sim Johnston, | Title: The Heartland The Real Majority | 11/20/1970 | See Source »

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