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Word: uncola (lookup in dictionary) (lookup stats)
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Usage:

...about $180 million ahead of those of McCann Erickson, its closest rival. Though Thompson does not have a reputation as a supercreative agency, many of its campaigns, including "The taste people hate twice a day" for Listerine, "I wish I were an Oscar Mayer Wiener," and "Seven-Up, the Uncola" have won respect from both clients and competitors. Why, then, the earnings slide...

Author: /time Magazine | Title: ADVERTISING: The Troubled Brahmin | 11/6/1972 | See Source »

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