Word: unconsciousably
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Newell's answer to the Science paper is called "Think, Blink or Sleep on It? The Impact of Modes of Thought on Complex Decision Making," co-authored with colleagues at the University of New South Wales and the University of Essex in England, and published in the most recent issue...
The students were divided into three groups: the first was asked to choose one of the apartments immediately after getting information about them; the second group was given four minutes to deliberate before deciding; and the third group was asked to solve anagrams for four minutes before making their choice...
Newell had expected to replicate the Dutch results in the experiment; that is, he thought the anagram-solving group would be more likely than the others to go with Flat B. When that didn't happen, he redesigned the experiment, giving an additional four minutes of decision-making time to...
Persevering, in a third experiment Newell decided to re-stage the original Dutch study as closely as possible; that experiment had involved choosing among four cars, instead of four apartments. Newell asked 90 students to choose their preference from four fictional cars, which each varied on 12 attributes, such as...
This time he asked 119 students to choose between only two cars, which were equally attractive. Both cars had pros and cons, but neither car was measurably better than the other; the key was the order in which students received the information. Students were again divided into three groups: the...