Word: uncool
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Dates: during 2010-2019
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That still might not be enough to save the tuna, any more than driving a Prius will halt global warming while coal-fired factories run night and day in Chongqing. But it might be enough to make serving wild bluefin seem uncool, wasteful and uncreative. Which it is. The Japanese are not immune to questions of style; maybe they will follow our lead out of mere embarrassment. Or maybe they won't. But either way, the loss of a creature that has been living here since before the continents formed won't be on my hands...