Word: uncool
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...spread virally, via e-mail and instant messaging, with professional trend spotters snapping at their heels, hurrying them onward ever faster. In an age of universal information access, isn't everybody, by definition, in the know? What would it mean if the line between the cool kids and the uncool kids collapsed under the awesome pressure of information technology? If the trend spotters keep doing their job, an ever growing fraction of Americans will be well informed as to the proper cocktail to order. (Uh, it is still Campari, right? Right?) Will cool still be cool when everybody knows about...
...people aren't setting the trends anymore. Maybe what's going on is that America is finally weaning itself off an addiction to cool. If the center is the new edge, maybe mainstream will be the new radical, square will be the new hip, and--stay with me here--uncool will be the new cool. In other words, maybe there's hope...
...first, I was simply embarrassed for my hopelessly uncool race, as the doughy administrative duo had actually succeeded in making the usually square Director of the Harvard Foundation S. Allen Counter look like John Shaft. But then I had another thought: the fact that these two men, hopelessly disheveled as they were, had ascended to the leadership of Harvard College and Harvard University was a wonderful testament to the genuine meritocracy of this place. These two men, the grandchildren of immigrants, had risen to the top of the greasy pole without the benefit of grace or style, but merely...
...class action accusing them of price fixing--but in the past few months, more and more artists have begun speaking out, and they stand a better chance of winning sympathy. For years musicians and other artists were reluctant to address file sharing, in part because they saw how uncool Metallica's James Hetfield looked when he tried. But in September the likes of Nelly, the Dixie Chicks, Brian Wilson and the incontrovertibly cool Missy Elliott delivered televised antipiracy scoldings. In April, Ben Affleck appeared in an antipiracy spot on behalf of the movie industry. Still, you don't have...
...used to always feel really self-conscious because I was so uncool, and all the cool kids talked about [rock] music,” she says. “And so now I just fall asleep at night and laugh to myself. It really can happen to anybody. You can think you’re so uncool and then you can be in the indie-elite. And I don’t even know what that...