Word: uncool
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Beforehand, it was uncool to care: the world's quadrennial white elephant was lumbering toward Tinseltown, and so what? And besides, the Russians weren't coming; the Russians weren't coming. But by the time the great Rafer Johnson made it up the Coliseum's endless stairs, cynicism was lifting like those white balloons with the funny red and blue tails. The Games were going to be grand after all. For two glorious weeks, Americans sat transfixed in front of their TV sets, thrilling to heroes they had never heard of a month earlier. The images that flickered across...
...Cool High Rise," he conducts a mock dialogue with "a modern young High Rise man," a different specie, who cannot picture life before air conditioning: "But what about people who were living together. You mean they would be in bed and both would be sweating?' Why yes. 'How uncool. Didn't your hairspray get gummy?" He pokes fun at exercise fanatics as well. When he interviews real people, the results are sometimes even funnier, as when he calls up the man who invented golf putters made from "bull pizzles...
...professors use so-called inclusive language in their lectures, reflecting the view that any god who is addressed as "He" cannot be meaningful for all people. Consequently, professors use words like "Godself" to replace "He" and "the Nurturer" to replace "the Father." As one student observes, "It's very uncool at the Div School not to use inclusive language...
...Gene Sculatti and his staff are serious about this cool stuff, so serious that the last page of the catalog asks readers to send in suggestions for "the next Catalog of Cool," which strikes me as a rather uncool enterprise. But what do I know, being an outsider and all. You see. "To the outsider, the manifestations of cool may look arbitrary. That's because cool is selective in the way it reveals itself. It isn't elitist, but it knows its own. "I guess it just doesn't know this chowder-brain--statements like. "Cool is the essence...
...made and TV's all-time greatest. Sculatti and his crowd allow some indiscretions which permit even a Z-bird to question the guide's true cool. The adulation bestowed on the Hostess Chocolate Cupcake unwittingly seemed to prove the book's premise: "In a world of ever-encroaching uncool, it has become harder and harder to distinguish the real thing." Salutes to Blondie and the B-52s don't seem quite right for full-fledged hipsters and flipsters. Neither does the image of skinny-tied dudes with Elvis' haircuts watching "Flamingo Road," one of the members...