Word: undecideded
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University of Wisconsin political-science professor Charles Franklin has crunched early-October tracking-poll data and found that Regina Hansley is pretty typical. Undecided voters are no more likely to express questionable attitudes about African Americans than are the public as a whole. He did find, however, that undecided voters...
How can you predict the votes of the undecided? It's actually not that hard. Our brains generate automatic responses to most stimuli. As the psychologist Robert Zajonc wrote compellingly in 1980, "We do not just a see 'a house.' We see a 'handsome' house, an 'ugly' house, or a...
We should respect undecided voters because they are trying hard to weigh the pros and cons and not be swayed by automatic, emotional responses. In the end, most of them will go with their guts - psychologists have shown that even those voters who at the explicit and conscious level deny...
You may see a failure to make up one's mind between two clearly differentiated candidates as an act of ignorance or dishonesty. Some voters may pretend to be undecided just so they can seem unbiased and high-minded. I asked the psychologist Steven Hayes of the University of Nevada...
The choice for President isn't like that: your life isn't at stake, at least not directly. But people who have a disposition toward indecision have a harder time reading how much risk is really involved in any particular choice, according to Hayes. They badly want to make the...