Word: underarm
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...about the American dream. Likewise for Peters, who seems to feel obliged to say most of her lines (and especially winners like, "I am not very at ease with people...[long pause]...Men I mean") in a monotonous baby-doll voice uncannily reminscent of a T.V. commercial for an underarm deodorant called "Tickle." Both Martin and Peters approach their roles in a curiously stylized way, staring out of glazed eyes either vapidly (Peters) or with an intense manic glow (Martin). Only Jessica Harper, who plays the dull, frowsy Joan, seems to be able to travel comfortably between the make-believe...
...Maxwell House instant coffee, stole millions of dollars in sales from the older product. Other attempts at brand extension fail because the gap between the old and the new items is too wide. Arm & Hammer, for example, unsuccessfully tried to stretch its baking-soda name to include an underarm deodorant. The company is still trying, however. It has put its name on new deodorants for carpets and cat litter...
...these subplots of our viewing lives are frequently more skillfully made and better remembered than the programs they sponsor. Moreover, the relationships between commercials and fairy tales are too strong to ignore. Princes and Princesses Charming, sturdy folk and innocent children are besieged by malicious forces. Tooth imps and underarm pixies generate embarrassing vapors; gremlins leave grimy stigmata on clothing, and devilkins foul points and plugs. Inevitably, the hapless are rescued by products borne by genii in plastic bottles and godmothers in overalls...
Philosopher Gustav Jäger insisted that man's soul lies in his smells. Wilhelm Fliess, a Berlin doctor and friend of Freud's, regarded the nose as the most important sexual organ. Pop Sexologist Alex Comfort predicts sex signals will be found in underarm odors. In Scent Signals, Author Janet Hopson says "sexones," or sex odors, guide human sexuality...
...turned out they put them on two legs at a time, leaping high and accomplishing the maneuver in midair. The networks sold all available time to the underarm and antifreeze boys and predicted the biggest TV audience in history. Brezhnev said let Teng put that in his cowboy hat. Learned scholars and Richard Nixon pointed out how football was a game that symbolized the essence of the American character. The Americans practiced in a veritable frenzy of patriotism. Terry Bradshaw strengthened his passing hand by squeezing the milk out of coconut shells. "No more Mr. Nice Guy," vowed Mean...